Perth, July 04 (QNA) - Qatar Airways has embarked on a USD 1.2 million joint tourism promotional campaign with the Government of Western Australia to coincide with the launch of the airline s new flights to Perth.
The two-year agreement involves Qatar Airways and Tourism Western Australia undertaking joint marketing activities to promote attractions of the state Down Under. The campaign will focus on advertising, marketing and familiarisation trips for the travel trade and media from around the world to Western Australia.
The agreement was officially signed at a joint press conference by Qatar Airways Chief Executive Officer Akbar Al Baker and the Deputy Premier of Western Australia, Dr. Kim Hames held at the State Reception Centre in Perth, Qatar Airways said today in a press release.
With yesterday s launch of non-stop thrice-weekly scheduled flights by Qatar Airways from Doha to Perth, it boosted the airline s foothold Down Under, where the carrier has been operating daily services to Melbourne on the east coast for more than two years.
Speaking on the occasion Al Baker expressed delight to join forces with the Government of Western Australia to further boost international visitor numbers to this state.
"After the success of our Melbourne route, we have been eagerly awaiting our arrival into Perth and the route is already showing popularity with very good forward bookings," he added.
Operating with the airline s flagship Boeing 777 long haul aircraft, passengers on the Perth Doha route will be able to connect to key leisure and business destinations such as New York, London, Barcelona, Beirut, Dubai, Paris, New York, Nairobi and Sao Paulo.
Perth becomes Qatar Airways 117th destination worldwide and the airline s seventh new route launched so far this year.
Since the beginning of the year, Qatar Airways has begun services to Baku (Azerbaijan); Tbilisi (Georgia); Zagreb (Croatia), Kigali (Rwanda), Erbil (Iraq) and Baghdad (Iraq), with many more new destinations planned during 2012.
Over the next few months, Qatar Airways launches services to a diverse portfolio of new routes, including Kilimanjaro, Tanzania (July 25), Mombasa, Kenya (August 15), Yangon, Myanmar (October 3), Maputo, Mozambique (October 31) and a date yet-to-be-announced to the Serbian capital Belgrade. (QNA)